Professional Reflection
Professional Reflection Over the course of this degree program, I have learned a great deal about myself, emerging technologies, and the evolution of design. The biggest surprise to me was…
Zevo’s Pest Prevention Topical for Cats Preliminary Findings and Limitations
The proposed new product for Zevo a Proctor & Gamble company is a Pest Prevention Topical for Cats that includes natural, family-friendly ingredients. Supporting Claim with Market Research Utilizing market…
Zevo: Product Expansion Idea
Zevo Product Expansion Idea by Mohala Johnson.
Corporate Social Responsibility
Green for Profit or Green for the Environment. When considering retail brands that demonstrate social and ethically responsible practices, one brand stands out to me: Ben & Jerry's, the ice…
Top Dog Versus Underdog
Adidas & Puma Originally these two sports giants were one company run by two siblings. However, things did not stay in the family, and now we have two of the…
Under Armour: Where do we go from here?
Under Armour's 'I Will What I Want' marketing campaign analysis with marketing segmentation, implementation and Firmographic segmentation.
Exploring Consumer Preferences
Defining my consumer style The term "consumer" refers to someone purchasing goods or services primarily for personal, family, or household needs through a transaction (Cornell University, 2022). As someone who…
The Importance of Ethics in SEO and SEM
Discussing the importance of ethics in SEO and SEM campaigns, with a painful example of what not to do in digital marketing.
Organic Marketing Vs. Paid Marketing Online What you should know and how to make informed choices.
Organic Marketing Vs. Paid Marketing Online What you should know and how to make informed choices. SEO and SEM tips by Mohala Johnson